‘Buy your mom an iPhone’: Texting experience with Android phones not a priority for Apple, says Tim Cook

Apple CEO Tim Prepare dinner stated Wednesday that Apple is not doing a lot to enhance the texting expertise between iPhones and Android units as a result of its customers aren’t asking for it.

“I do not hear our customers asking that we put lots of power on this, on this,” Prepare dinner stated in response to a query from the viewers at Vox Media’s Code convention in Beverly Hills, Calif. “I might like to convert you to the iPhone.”

The response comes lower than a month after Google launched an promoting marketing campaign supposed to place stress on Apple.

Presently, texting between iPhones makes use of iMessage, which supplies a a lot smoother expertise than when an Android gadget sends a textual content message to an iPhone, the place textual content messages seem as inexperienced bubbles. Google needs Apple to undertake RCS, a sort of messaging designed as a next-generation SMS alternative with encryption and different fashionable options.

The interrogator pressed Prepare dinner, saying he could not ship movies to his mom resulting from textual content messaging limitations.

“Purchase your mother an iPhone,” Prepare dinner stated.

Prepare dinner was joined by former Apple chief designer Jony Ive and Laurene Powell Jobs to debate the Apple founder’s legacy and announce a brand new Steve Jobs archive and potential documentary.

Apple’s latest privateness push is not a brand new focus for the corporate — the considering really goes again to founder Steve Jobs, Prepare dinner stated.

“Steve actually ingrained the significance of privateness within the enterprise early on and it is solely grown since then,” Prepare dinner stated.

Prepare dinner cited a 2010 Jobs speak the place he stated privateness means customers consent to share their information. “Privateness means individuals know what they’re signing up for, in plain language and repeatedly. That is what it means,” Jobs stated within the lecture cited by Prepare dinner.

Prepare dinner’s remarks come as the corporate’s privateness coverage faces rising criticism as the corporate launched new privateness options that make internet advertising more durable to measure as Apple plans to extend the scale of its promoting enterprise and introduces new promoting models.

It is the identical philosophy behind App Monitoring Transparency, a function launched in 2021 that has shaken up the internet advertising business. iPhone homeowners are requested to share a singular gadget identification quantity with apps on startup – and most iPhone homeowners select to not, stopping on-line advertisers from precisely monitoring the efficiency of their commercials.

Corporations together with Meta, Fb’s mum or dad firm, known as the change anti-competitive. In February, Meta stated it could value it $10 billion this 12 months.

“What we consider is that folks ought to personal their information and they need to make their very own determination,” Prepare dinner stated Wednesday. “Folks must be empowered to make that call in a very direct and easy manner. Not buried 95 pages in a privateness coverage someplace.”

Prepare dinner clarified that Apple follows stricter guidelines than advertisers and defended the corporate’s search advertisements.

“We by no means stated digital promoting was a foul factor,” Prepare dinner stated. “What’s not good is sucking individuals’s information after they do not knowingly do it.”

Prepare dinner was requested if he views Apple as a robust firm that stepped in as a result of regulators did not go privateness legal guidelines.

“We’re not attempting to be a regulator,” Prepare dinner stated. “All we’re attempting to do is give individuals the chance to make the choice for themselves.”